The purchase of Riverland Ag in 2010 substantially transitioned Ceres from being an investment company to being an operating company. The purchase of Riverland Ag in 2010 substantially transitioned Ceres from being an investment company to being an operating company. The purchase of Riverland Ag in 2010 substantially transitioned Ceres from being an investment company to being an operating company. The purchase of Riverland Ag in 2010 substantially transitioned Ceres from being an investment company to being an operating company. The purchase of Riverland Ag in 2010 substantially transitioned Ceres from being an investment company to being an operating company.